A Troubleshooting Guide to Optimizing Impressions
Experiencing lower-than-expected impressions? Here's what to consider:
-
Budget Adjustment: If impressions are low, your budget might be insufficient. Increasing it can help, especially if it consistently reaches its limit daily.
-
Bid Competitiveness: Low bids may lead to fewer impressions won. Boost your maximum bid to compete effectively for prime spots and increase impressions. If your budget remains underutilized despite a low CPC, consider raising your bid for improved results.
Discover more about how you can maximize your advertising goals while minimizing the time and effort required for bid management with Autobidding here.