Topsort offers a wide variety of Ad formats covering the entire customer funnel. Which formats are available depends on what each marketplace has configured.
Topsort offers a wide variety of ad formats. The exact ad formats available to advertisers will depend on what the retailer has configured. Below we outline some of the ad formats the Topsort offers.
Sponsored Listings
Sponsored Listings are designed to boost the visibility of your product by placing your ad in prominent spots on relevant marketplace pages. Here's how it works:
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Placement of Your Ad: Imagine you're advertising an Energy Drink, your Sponsored Listing could appear at the top of the Drinks category page, marked clearly as "Sponsored". This ensures that when customers are browsing for drinks, your product is one of the first they see.
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Benefits of Strategic Positioning: This prime positioning is intended to capture the customer's attention quickly, increasing the likelihood that they will click on your product to learn more, and potentially make a purchase.
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High Return on Investment: Ads that appear in these prime locations typically receive more views, also known as impressions, which lead to a higher return on ad spend (ROAS).
With Topsort, all impressions (views), clicks, and purchases are fully attributed. That means you can clearly trace back a sale to an ad view (and calculate a true Return on Investment).
Below is an example of a Sponsored Listing implemented with Topsort:
Sponsored Listings are a powerful tool to drive incremental sales. They are a bottom-of-funnel ad format designed to convert users to buy your product.
Banner Ads
Banner ads are all about getting your product seen in the busiest parts of the marketplace. Here's where and how they help:
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Prime Locations: These ads are set where the most eyes are. You'll find them at the top of the homepage, category, and search result pages—spots known as "above the fold" because they're seen without scrolling. They can also appear along the sides of the page (the left and right rails) and at the very bottom (in the footer).
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Visibility: Because these areas draw the most attention, placing your ad there can lead to increased visibility and more potential customer interactions.
Example of Banner Ad Placement:
Think of a banner ad as a billboard on a busy highway; it's positioned where you can't miss it. Whether it’s at the top of the page as you enter the site, or down at the bottom as you finish browsing, your ad will be one of the key things users notice as they navigate the marketplace.
Below is an example of a Banner Ad implemented with Topsort:
Banner Ads are a powerful tool to drive awareness of your product. They are a top-of-funnel ad format designed to build your brand, launch new products, and create a halo effect.
Next: Learn about how an auction works and the metrics you can track with Topsort.