What is Topsort
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      What is Topsort?

      Connecting the Post-Cookie World of Clean Advertising

      Topsort offers a wide variety of tools for retailers to build their own ad businesses, and for advertisers to grow their businesses with impactful, high-converting ads.

       

      At the heart of Topsort is Topsort's 'Bidless algorithm'. With this algorithm, advertisers can automatically optimize for Return on Ad Spend (ROAS), freeing them from the constant need to fine-tune Cost Per Clicks. This way advertisers are able to focus on their business while our platform takes care of ad adjustments seamlessly.

      Topsort comprises three core product lines:

      Topsort’s product offering can be split into three sections, each working seamlessly with the other to provide a coherent and comprehensive set of solutions for e-commerce.

      1. Retail Media

        Topsort’s Retail Media solutions allow retailers of all sizes to build their own highly profitable ad businesses that deliver incredible results for advertisers. We provide the advanced bidding algorithms, ad infrastructure, and reporting to allow advertisers to scale their business.

      2. Clean Room

        We understand the importance of being able to share aggregated, anonymous data between retailers and their partners has not diminished in the post-cookie era. Topsort’s E-commerce Clean Room is uniquely positioned in that it is e-commerce first and has a simple, easy-to-use interface. The benefits of sharing such data through Topsort’s E-commerce clean room are manifold: you are able to discover insights about your customers’ offsite behaviour, or attribute inbound ad traffic with ease.

      3. Ad Network

        A tool for Brands and Agencies to transparently buy sponsored listings and media across retailers with just one click, in one platform. Our focus on product-first ads has given us a unique opportunity to harmonize product catalogs across retailers and offer true 1 click sponsored listings across onsite searches with ROAS control.


        Check out the video below to learn more about Topsort:

         

        Next: Learn more about Autobidding, Topsort's bidless technology that revolutionizes bid pricing for advertisers