Understand more about Effective Budget Management!
Each vendor is assigned a specific budget, utilized as impressions or clicks accrue during active campaigns. Our pacing algorithm intelligently manages budget depletion and campaign restrictions for even spending.
- Sufficient Budget: To avoid interruptions, maintain adequate budget for all active campaigns throughout their duration.
- Automatic Pausing: If the budget runs out, our algorithm pauses the campaign or vendor from participating in auctions.
- Margin for Discrepancies: We allow a margin of up to 10 minutes for active campaigns to accommodate potential discrepancies.
Stay on top of your campaigns - learn how to optimize your budget allocation!
Understand the difference between Balance and Budget and learn about how to choose your Daily Budget!