What happens when a vendor runs out of budget in my wallet?

Understand more about Effective Budget Management!

Each vendor is assigned a specific budget, utilized as impressions or clicks accrue during active campaigns. Our pacing algorithm intelligently manages budget depletion and campaign restrictions for even spending.

  • Sufficient Budget: To avoid interruptions, maintain adequate budget for all active campaigns throughout their duration.
  • Automatic Pausing: If the budget runs out, our algorithm pauses the campaign or vendor from participating in auctions.
  • Margin for Discrepancies: We allow a margin of up to 10 minutes for active campaigns to accommodate potential discrepancies.

Stay on top of your campaigns - learn how to optimize your budget allocation!

Understand the difference between Balance and Budget and learn about how to choose your Daily Budget!