What happens when I run out of my pre-set budget?

Once your total daily spend reaches your pre-set daily budget, we cease submitting your bid to auctions, and your ad will not be displayed until you either increase your budget or the next day starts.

If your budget is close to depletion during a day, we may slow down how often we bid on your behalf to evenly distribute your budget throughout the day. Additionally, any remaining budget from a particular day may be rolled over to future days, ensuring that daily spending does not exceed twice the pre-set budget.