What can I do if an advertiser isn't getting the results they expect?

Part 1: Check the Campaign Summary Page

Start by reviewing the campaign summary page. Here's what to look out for:

1. Budget Review: Confirm that the campaign is adequately funded.
2. Performance Metrics: Analyze ROAS, expenditure, impressions, and clicks from the past weeks using the provided graph.
3. Product Performance: Assess the performance of individual products. Are there less expensive products that are underperforming?
4. Segmentation: Ensure the targeting segmentation is not overly restrictive, which can limit your campaign's reach.

Part 2: Verify the Autobidding Page

Next, take a look at the Autobidding page:

1. Strategy Adjustment: You can change your strategy (Conservative, Moderate, Aggressive) for both the provider and the campaign itself.
2. ROAS Focus: If a campaign is showing low ROAS, shifting the strategy to Conservative for both the provider and the campaign can boost ROAS, although it may reduce overall visibility and sales volume.
   
   

Improving Your Campaign

• Strategy Choices:

  • Conservative is best if you're aiming for higher ROAS with potentially lower volume.
  • Moderate provides a balanced approach, ideal for most campaigns.
  • Aggressive maximizes exposure and sales volume, at the expense of ROAS.

• Optimization Tips:

  • Regularly check the campaign’s performance metrics and adjust your strategies accordingly.
  • If a specific product is not performing well, consider revising its individual strategy or improving its targeting parameters.
  • Make sure your segmentation criteria are broad enough to capture the right audience but focused enough to attract interested buyers.

By carefully analyzing the data and adjusting your strategy, you can optimize your campaign for better performance. Remember, regular monitoring and flexibility in strategy are key to digital advertising success.