Setting a Target ROAS for your marketplace

As a marketplace, you are able to set a target ROAS for the algorithm. This will affect all advertisers.

Every marketplace has a 'Target ROAS' value which tells the algorithm what ROAS should generally be targeted for campaigns and vendors.

The value is expressed as a multiple. We recommend setting a value between 2.5X and 10X.

Despite setting a target ROAS value, individual advertisers and their campaigns can also be adjusted by adjusting Campaign Strategies.