How can I monitor campaign performance?

Topsort offers various analytics tools tailored to your role and access level, enabling effective monitoring of campaign performance. Here's how you can leverage them:

1. Marketplace Dashboard (for Marketplace Admins)

• Provides an overview of promoted sales and vendor campaign activity at a macro level.
• Ideal for gaining insights into the marketplace as a whole.

• Offers in-depth analysis with a wide range of key performance indicators (KPIs) broken down comprehensively.
• Access detailed metrics such as total ad spend, purchases, impressions, clicks, as well as average CVR, CPC and ROAS.
• Allows comparison of performance across vendors or campaigns over customizable timeframes, and the export of custom reports.

3. Vendor Dashboard (for vendors with self-service access):

• Tailored specifically to vendors, offering detailed insights into their brand's campaign performance.
• Provides KPIs including ad spend, sales, impressions, clicks, and average CPC and ROAS.
• Enables analysis of trends within specified timeframes.