Optimizing Underperforming Products
If you're navigating underperforming products in your campaign, employing a strategic approach can significantly impact your advertising success:
- Exercise Patience: Avoid immediate deactivation of underperforming products. Allow time for sufficient visibility accumulation, which may span several weeks to a month.
- Consider Product Nature: Recognize that certain items may exhibit lower conversion rates but yield substantial sales. For instance, expensive items like liquor or electronics might have lower conversion rates but higher promoted sales. Evaluate the inherent value of each product.
- Evaluate Ad Spend: Assess the ad spend versus value of each product. Even a single sale can substantially impact the campaign's Return on Ad Spend (ROAS).
By adopting this strategic approach, maximize the effectiveness of your campaign and ensure optimal returns.
Next: Learn more about Autobidding, Topsort's bidless technology that revolutionizes bid pricing for advertisers, here. Explore real-time updates and analytics tools with our Metrics features.