When choosing your maximum bid per click, we primarily recommend utilizing our autobidding technology. Here's why:
Autobidding streamlines the process by automatically setting bid prices for advertisers. By selecting "Adjust my bids for me" when creating campaigns, our system considers your daily budget and strategically enters you into auctions where optimal results are expected.
Powered by our machine learning algorithm, autobidding factors in various metrics such as clicks, impressions, and performance data of the advertised product. It swiftly adjusts bids in response to real-time market changes, ensuring competitiveness.
In an autobidding auction, factors like product price, click-through rate (CTR), or Quality Score (if provided), and campaign budget pacing are considered. Leveraging this data and historical product insights, the auction ranks each product based on its perceived relevance.
Additionally, autobidding operates similarly when category and keyword parameters are provided, enabling all associated products to participate in the auction.
For cases where CPC bidding is necessary due to budget constraints, consider balancing increased visibility and clicks leading to sales against the cost of those clicks. Our system automatically calculates your payment based on the minimum amount needed to surpass your competitors, whether by a significant margin or slightly. While bid suggestions are provided based on overall competition, optimize based on your unit economics and willingness to pay for additional product page visits.