How is the winner of the auction chosen?

Optimizing Auction Success!

Auction winners are determined based on a combination of:

  • Bid and Listing Parameters: Auction winners are decided by your bid and listing parameters like click-through rate.
  • Bid Impact: Higher bids enhance your odds of winning.
  • Fair Competition: Auction-based ads ensure fairness for vendors of all scales.

Unlike fixed-priced ads, auction-based ads provide a fairer playing field for vendors of all sizes. Therefore, enhance your auction strategy for optimal results!

Next: learn about how Autobidding automates bid optimization, saving time and effort while maximizing competitiveness here!