The "Auctions Won" metric on the vendor dashboard provides crucial insights into your ad campaign's success. It represents the percentage of auctions your bids won within a specified timeframe, showcasing your vendor's competitiveness in securing ad placements.
Calculation: Total auctions won divided by total eligible impressions equals the Auctions Won percentage.
This metric helps gauge your vendor's performance against competitors, aiding in strategic decision-making for campaign optimization.
Take a look at the image below to view the "Auction Won" metric on the platform:
Understand the metrics and KPIs you can track with Topsort, and how to create your first Banner Campaign or Sponsored Listing Campaign.