How is CPC determined?

CPC, or Cost Per Click, guarantees payment for every ad click. At Topsort, your CPC is determined by your maximum bid, providing control over costs. Utilizing Topsort's Autobidding feature optimizes bids dynamically, resulting in reduced average CPC.

CPC, or Cost Per Click, is a pricing model where advertisers pay for each click on their ad. At Topsort, your CPC is determined by your maximum bid, ensuring cost control and alignment with your budget.

You're charged at most once per customer per session, meaning multiple clicks by the same customer within one session incur a single charge. This transparent pricing model ensures you only pay for actual engagement with your ad.

Your CPC at Topsort is determined by the auction dynamics, where you compete with other vendors for ad placements. It's calculated based on your maximum bid and the competition from other bidders. While your CPC will never exceed your maximum bid, it may vary depending on auction dynamics and the number of active bidders. This ensures fair pricing and optimal ad placement based on bid competitiveness and relevance.

Topsort's autobidding technology continuously monitors performance metrics and adjusts bid prices in real-time to adapt to changes in the auction landscape. This dynamic bidding strategy helps ensure that your bids remain competitive and responsive to shifts in market demand, competitor activity, and other relevant factors, ultimately contributing to lower average CPCs over time.