Autobidding in the auction calculates prices based on your ROI and sales goals. Choose from Aggressive, Conservative, or Moderate modes for optimized bids, eliminating underbidding risks.
The auction determines the price through Autobidding, powered by a sophisticated algorithm that balances your desired Return on Investment (ROI) and Sales. You have the flexibility to choose between Aggressive, Conservative, or Moderate autobidding modes, aligning with your campaign objectives.
This automated process ensures competitive bids, eliminating the risk of underbidding often associated with manual bidding strategies.
Check out the image below for a visual reference:
Next: