How does Autobidding Work?

Autobidding automates bid optimization, saving time and effort while maximizing competitiveness. With Topsort's algorithm, advertisers can achieve better results effortlessly, streamlining the advertising experience.

Autobidding simplifies the advertising experience by automating the process of setting optimal bid prices for advertisers. Here's how it works and why it makes advertising quick and simple:

1. Automated Bid Optimization: With autobidding, advertisers delegate the task of setting bid prices to Topsort's systems. When creating a campaign, advertisers can choose the option to "Adjust my bids for me." Once selected, Topsort's machine learning algorithm takes over the task of determining the optimal bid prices for participating in auctions.
2. Optimal Bid Selection: Topsort's algorithm considers various factors such as the advertiser's daily budget, historical performance data of the advertised product, clicks, impressions, and real-time market conditions to set bids. By analyzing these factors, the algorithm aims to maximize the advertiser's chances of winning auctions while staying within budget constraints.
3. Real-Time Adjustments: Autobidding continuously monitors performance metrics and adjusts bid prices in real-time to adapt to changes in the auction landscape. This dynamic bidding strategy ensures that bids remain competitive and responsive to shifts in market demand, competitor activity, and other relevant factors.
4. Saves Time and Effort: By entrusting bid management to Topsort's autobidding feature, advertisers save time and effort that would otherwise be spent manually setting and adjusting bid prices. This allows advertisers to focus on other aspects of their advertising strategy, such as crafting compelling ad creatives and refining targeting criteria.
5. Streamlined Experience: Autobidding streamlines the advertising experience by simplifying the bidding process and reducing the need for manual intervention. Advertisers can rely on Topsort's expertise and advanced algorithms to handle bid management efficiently, resulting in a smoother and more hassle-free advertising experience.

In summary, Autobidding through Topsort offers advertisers a convenient and effective way to optimize bid prices automatically, resulting in improved campaign performance and a simplified advertising experience. By leveraging machine learning and real-time adjustments, Autobidding helps advertisers achieve their advertising goals while minimizing the time and effort required for bid management.

Get a Sneak Peek of Autobidding section in the image below: