Topsort runs real-time auctions for ad placements. You compete with bids & product info to win impressions. We collect data to optimize delivery & ensure relevant ads reach users, boosting campaign effectiveness.
In digital advertising, every unique impression triggers an auction, where advertisers compete to display their ads to users. Winning an ad means securing a promoted impression, considering various user preferences and personalized feeds.
Auctions can be initiated in various ways leveraging our API, often by submitting a list of eligible product IDs. Whether through manual bidding or our widely used autobidding feature, the auction process unfolds, with products competing for visibility based on bids and relevance factors.
Thorough data collection on ad performance ensures accurate reporting and optimization, fostering fair competition among advertisers and ensuring relevant ad delivery to users, enhancing advertising campaign effectiveness.
For further details on auction initiation methods, refer to our API documentation. If you've integrated with our Catalog, all eligible products participate in auctions.