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  3. Key Performance Indicators (KPI) & Analytics

How are impressions measured?

Impressions are a key metric indicating the visibility of your ads! 

At Topsort, we count an impression each time your product wins the auction for premium placement and is displayed to customers. This provides real-time feedback on your campaign's visibility and effectiveness in capturing customer attention.


Check out the image below for a visual reference of this metric in the platform:

Group 1

Learn more about the metrics and KPIs you can track with Topsort here.