Understanding Banner Ad Billing
Banner ads operate primarily on a cost-per-click (CPC) basis, with alternative billing methods available upon discussion. We also support Cost Per Mille (CPM) billing tailored to marketplace needs.
CPC Model Breakdown:
- Cost Control: Your actual cost per click will equal or be less than your maximum bid, determined by competitive auctions.
- Auction Dynamics: In auctions, vendors bid for premium placements. Winning bids pay the minimum needed to outbid competitors.
Example Scenario: If Vendor A bids $10, Vendor B bids $8, and Vendor C bids $3, the winning vendor (Vendor A) pays the bid of the second-place vendor (Vendor B), in this case, $8 per click.
Now, you can unlock Banner Ad success! Dive into the Marketplace Dashboard and the Vendors Dashboard, and discover how Autobidding can propel your campaigns to new heights.