Topsort's Media Platform for Marketplace Admins is a comprehensive tool that allows you to monitor all aspects of your digital advertising campaigns in real-time. It provides an overview of all active campaigns and their performance metrics, allowing you to quickly identify trends and make data-driven decisions. Here is a tour of the general dashboard:
The dashboard is divided into several sections, each with its own set of features:
Campaign Management: This section allows you to create and manage your campaigns. You can easily see all of your active campaigns, along with their associated budgets, targets, and performance metrics. You can also create new campaigns, adjust budgets, and set targeting options.
Self-Service Vendor Access: This section allows you to manage access for self-service vendors. You can quickly see which vendors have access to your campaigns and what level of access they have. You can also easily grant or revoke access as needed.
Managed Service: This section is for managing your relationships with managed service vendors. You can see which vendors are currently managing your campaigns, along with their performance metrics. You can also adjust your contracts and payments with each vendor.
Payment Management: This section allows you to manage all aspects of your payments for advertising campaigns. You can see which campaigns are currently active and how much you owe for each one. You can also adjust your payment methods and set up automatic payments.
Real-Time Metrics: This section displays real-time metrics for all of your active campaigns. You can see impressions, clicks, conversions, and other key metrics for each campaign. You can also drill down into specific campaigns to see more detailed metrics and make adjustments as needed.
Overall, this dashboard provides a comprehensive view of your digital advertising campaigns and allows you to quickly and easily make data-driven decisions to optimize your campaigns for maximum ROI.