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What is the learning period for autobidding?
What is the learning period for autobidding?
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Written by Topsort Marketing
Updated over a week ago

Our autobidding algorithm saves you tons of time by setting optimal bid prices that get you high returns.

The learning starts the second you turn a campaign on and never stops. The algorithm always optimizes your bids for better performance. Initially, your campaigns might get impressions and exposure as the exploration mechanism looks for the optimal bids, the performance settles down for the highest ROAS possible after a while.

For products that we have historical bid data on, the autobidding starts with the default values from the past campaigns.

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