Depends on your business goals, inventory size, inventory restock speed, and diversity.

There is no limit on the number of campaigns you can create, but it's important to note that you should have a clear campaign strategy. For many advertisers, the objective is to maximize sales and brand awareness.

Some vendors and brands achieve this by creating a single campaign with multiple products, while there are vendors who run tens of campaigns.

You can put products belonging to related categories into separate campaigns or group high-value products into a single sponsored listing campaign. Similarly, you can run campaigns around themes or holiday seasons. For example, you can create a specific campaign for the Christmas season while you have multiple ongoing campaigns.

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