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If I see products that are not performing well in my campaign, should I deactivate them?
If I see products that are not performing well in my campaign, should I deactivate them?
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Written by Topsort Marketing
Updated over a week ago

If you notice underperforming products in your campaign, wait for them to gain enough visibility (impressions) before deciding to remove them. This may take a few weeks or more than a month. Keep in mind that expensive items like liquor or electronics have lower conversion rates but higher promoted sales. Consider each product's ad spend and value before removing it, as a single sale can make a big difference in the campaign's return on ad spend (ROAS).

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