If you notice underperforming products in your campaign, wait for them to gain enough visibility (impressions) before deciding to remove them. This may take a few weeks or more than a month. Keep in mind that expensive items like liquor or electronics have lower conversion rates but higher promoted sales. Consider each product's ad spend and value before removing it, as a single sale can make a big difference in the campaign's return on ad spend (ROAS).
Written by Topsort MarketingUpdated over a week ago