Your daily budget is calculated by the budget you set divided by the duration. For example, if you set a monthly budget of $300 your average daily budget will be $10.

Your daily spending limit (the maximum amount a campaign can spend on a given day) will go up and down to bring you the highest return. But it will never exceed the average daily budget multiplied by 2.

So, if your monthly budget is $300, you might spend $20 one day and $5 on another, but the total monthly budget will never go above $300.

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