Auctions run in real time for each search or page visit. There's not guarantee that one bidder wins all auctions. This takes away the whole sense of auctions. Otherwise, brands deep pockets would outbid small sellers all the time.

Your sponsored listings might show up above or below the others, based on the outcome of each auction. In addition to your bids, there are also some other signals that affect the outcome of the auctions.

Customers engage with products they take interest in. Our quality scoring algorithm picks different signals and shows them products we predict they’ll click on. Time of the day, relevance of your product to the search query, your remaining budget, campaign duration, etc. might play in the outcome of the auctions.

You can be rest assured that your overall campaign outcome will be highest possible returns.

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