Pacing or budget pacing is when our ML algorithm paces out your budget spending evenly over time and match site traffic for optimal spend windows.
In other words, our pacing algorithm takes your budget, ROAS target, marketplace traffic fluctuations, and trends into consideration to enter you in the auctions when they bring your the best results. That way, your weekly budget doesn’t run out before the end of the week
Say that you set an ongoing campaign duration with a monthly budget of $500. You run the campaign for a week, but it happens to be Cyber Monday. Without pacing, your entire budget could be spent in a day due to high traffic and expensive CPCs. With pacing, you'll have budget for the whole month.