Autobidding is a feature that allows advertisers to set optimal bid prices automatically through Topsort.
You have the option to autobid when you create campaigns. Just click "Adjust my bids for me" and our systems will take your daily budget and optimally enter you into auctions where you'll see the best result. Behind the scenes, we set bids using our ML algorithm that factors in clicks, impressions, and performance data for the advertised product. We also adjust bids quickly to real-time market changes.
On the side of the advertiser, you don't need to set and adjust your bids, we do all the work for you!