Banner ads primarily drive brand awareness with exclusive banner placements across high-traffic category pages. Typically eyecatching, bright and welcoming to the customer, banner ads generate click-throughs for brands and vendors.
When a customer clicks a banner ad, they can be taken to a particular product, promotion or brand page.
Here's an idea of what banner ads can look like:
Here, you can see example placements of banner ads in green - banner ads can appear on the top and on the slides of your site: