Once your total daily spend reaches your daily budget we will stop submitting your bid to auctions and your ad will not be shown until you either increase your budget or we start the next day.

When during a day we see that you are close to running out of your budget soon, we may slow down how often we bid on your behalf to spread your budget more evenly during the day.

In some cases, if you spend less than your budget in some days, we may “roll over” the remainder of your budget to future days, and spend the rolled over budget then. Even in those cases, we will always make sure that we do not spend more than twice your pre-set budget on any given day, and also that on average, we always spend no more than your pre-set budget on a per-day basis.