What is a sponsored listing?

Why products appear "sponsored"

Written by Topsort Marketing
Updated over a week ago

Sponsored Listings are an advertising solution that promotes the products or services that you sell in prime listing placements on relevant, keyword-targeted pages and website categories. We work on a cost-per-click model which helps to level the playing field between the huge international vendors and small business vendors.

Sponsored Listings can also be called Sponsored Products, Promoted Products or Promoted Listings.

They often appear on product listing pages (PLP), such as search results or under categories. Sponsored Listings allow the customer to have a more positive user experience, seeing only relevant ads in a non-intrusive manner.

Here's an example of Amazon's promoted listings:

Sponsored ads are a great way to advertise because the customers who see your ad are actually interested in the products. In the example above, the customer searched for "lipstick", and the ads they see are extremely relevant, these are products the customer wants.

Because of their relevance, sponsored listing ads offer a high ROAS (return on ad spend) due to the high number of impressions.

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